Franchise FastLane Brand Spotlight: The Exercise Coach

At Franchise FastLane, our highly selective process for selecting the brands we work with has helped us build a portfolio of elite business models and led to our current status as the industry’s No. 1 franchise sales organization. What we look for first and foremost with brands is potential – does the franchise opportunity have what it takes to facilitate explosive – yet responsible – growth?

One such brand that fits this description is The Exercise Coach, a true Franchise FastLane success story.

Value Proposition & Key Differentiators

In the crowded world of personal fitness, The Exercise Coach has a clear-cut value proposition. The business offers personalized, 20-minute workouts guided by certified Exercise Coaches while utilizing patented technology to drive results for clients. But that’s not all – this is a brand with plenty of key differentiators to achieve separation from the competition. The Exercise Coach employs a data-driven platform to deliver personalized workouts for clients of all ages and abilities, but mostly focused on the needs of the growing 50+ population. This is the only national brand focused on this high-value demographic. And franchisees can rely on scalable systems to run a simple business model with unmatched levels of support. Add it all up and clients of The Exercise Coach AND their franchisees are each empowered with the tools and resources they need to meet both their physical and income-related goals.

Hear it From CEO Brian Cygan…

Founded in 2000, The Exercise Coach began franchising their business model in 2010. With over 200+ studios sold across the country, the brand has become the fastest growing personal fitness franchise in the U.S. Here’s what CEO and founder Brian Cygan had to say about the franchise opportunity: “We have created the largest personal training brand in America, based on several factors. First, we are the only national brand in fitness to successfully target and serve the growing population of people in their 50s, 60s, and beyond. Next, our coaching platform is powered by a one-of-a-kind strength training technology, making our offering completely knock-off proof. Finally, with 200 locations and over 20 years in the fitness industry, we understand what it takes for our franchisees to succeed. We provide truly inspired and informed support in marketing and operations. The Exercise Coach continues to evolve and has big plans for expansion and growth in 2024. “We’ve developed expertise beyond fitness in the business of transferring knowledge to our franchisees, so they can be successful, and we are now focused on developing our franchisees business leadership potential,” added Cygan. ”We’re about to hit 210 locations - shortly after the new year in 2024 - and we’ll continue to push towards 250 by the end of the year.”

Hear it From Franchise FastLane…

Manny Guzman is Franchise FastLane’s director of franchise development for The Exercise Coach.

When asked what makes this franchise opportunity so special, he states, “The Exercise Coach isn’t just a business opportunity, but a chance for entrepreneurs to make a meaningful difference in the lives of others. Leveraging a simple business model and proprietary fitness technology, franchisees play a key role in enhancing the health and wellness of their communities.”

Hear it From a Successful Franchisee…

Since 2017, Amy Hudson has been a Minneapolis-based multi-unit owner of The Exercise Coach earning recognition as the brand’s “Franchisee of the Year” in 2019. Here’s what she had to say about what attracted her to the business model: “I was attracted to The Exercise Coach because of the strong systems in place, such as a robust, highly effective lead-generation and marketing strategy, strong support, and the way the brand is differentiated within the fitness industry. Because of our approach, proprietary technology, and brand size, we’re well positioned to help the vast majority of the population, including those who need it most, enjoy the benefits of exercise while providing an experience that keeps them as long-term clients. This brand is a joy to own. We get to see lives changed every day, and our employees know their work is meaningful and has great purpose.”

The Exercise Coach is positioned in the marketplace as a low cost, high-retention, and stable long-term business opportunity, with an initial franchise fee is less than $50,000. Studios only require a nominal 800-2,000 square foot facility and can be operated by just three-to-six team members. Franchisees can ramp up and open their studios in as little as 60-90 days after signing a lease.

For more information, please visit The Exercise Coach brand page on the Franchise FastLane website.

Are You Ready to Step Into Franchise Ownership?

Franchise FastLane is the No. 1 Franchise Sales Organization (FSO) in the country and our mission is to responsibly drive extraordinary growth for the chosen few. We have vetted over 100 brands and partnered with 25 brands that are ready to grow! To learn more about the brands we represent, explore our brands page today. If you are interested in learning more about the possibility of joining the FastLane or CarPool, please click here to submit an application. To keep up with all the latest happenings, make sure you follow us on LinkedIn, like us on Facebook, and check out our collection of photos on Instagram.