***This position does not offer relocation assistance***

About Us:

We are a rapidly growing franchise acceleration company with a mission to help the best people purchase the best franchise brands in the United States by connecting motivated entrepreneurs with successful franchise opportunities. As part of our growth strategy, we are seeking a highly experienced and creative Director of Graphic Design, Creative, Content Marketing, and Video Production to lead and elevate our marketing and brand initiatives across all channels. This is a high-visibility, leadership role where you will shape the visual and creative direction of the brand while managing a team of talented designers, content creators, and videographers. This role is equally as strategic, data-driven, and results-oriented because creativity only works if it gets results.

The Role

Franchise FastLane is seeking a leader to oversee our Creative and Content teams, composed of Graphic Designers, Video Producers and Content Producers. The ideal candidate will be responsible for leading the creation, management, and production of all our visual communications, content strategy and design solutions for a variety of uses including digital marketing, sales enablement, website, email, earned and paid media, logo and brand design systems, brand campaigns, video & photography. You will also lead a multidisciplinary team of designers, writers, content creators, and videographers, ensuring the consistent execution of the brand’s visual identity and creative vision. The role requires a mix of strong creative direction, project management, and hands-on design expertise. This role will coach and develop the team while leveling up our design and content execution - directly impacting the Franchisor, Franchisee, Partnership and Prospect experience. Your charge is to produce compelling content that aligns with the company’s goals and engages our target audiences.

This role reports directly to the SVP, Marketing and works cross-functionally with other members of the Marketing team as well as other internal teams across the organization, including but not limited to Sales, HR, Operations and the Leadership Team.

Key Responsibilities:

Creative Strategy & Leadership:

• Lead and develop the overarching creative strategy for all marketing initiatives, ensuring it aligns with the company’s brand voice, objectives, and target audience.
• Oversee the creation of high-quality, on-brand visual and written content across all marketing channels (web, email, social media, paid media, print, etc.).
• Develop creative concepts, visual storytelling, and campaign strategies that effectively communicate the company’s mission, values, and value proposition.
• Provide mentorship, guidance, and creative leadership to a team of designers, content creators, and video producers.
• Cultivate a culture of innovation and excellence within the creative team, driving continuous improvement and ensuring high standards of creative output.

Content Marketing & Digital Strategy:

• Collaborate with Marketing and other internal teams to create content that supports the overall marketing strategy, including blog posts, case studies, white papers, email campaigns, landing pages, social media content, and video.
• Oversee content development for key marketing initiatives, from conception to execution, ensuring all deliverables are aligned with brand guidelines and meet business goals.
• Develop and execute strategies to increase engagement with our audience across digital platforms, including social media, web, email, and video.
• Implement core elements of the earned media plan, including PR and brand building activities and support owned and attended conferences.

Graphic Design:

• Lead the design team in creating visually compelling assets, including graphics for web, digital advertising, social media, presentations, email templates, and print collateral.
• Ensure consistency and quality across all design work and ensure that all creative outputs align with the company’s brand identity.
• Manage design workflows, prioritize projects, and collaborate with the team to ensure timely delivery of all creative assets.
• Create a visual and content design system that can be used to streamline work and create a more dynamic and clear set of assets.

Video Production & Multimedia Content:

• Oversee the production of high-quality video content, including promotional videos, tutorials, explainer videos, product demos, interviews, and behind-the-scenes content.
• Manage the video production team’s process from concept to delivery, including scripting, storyboarding, shooting, editing, and final production.
• Stay up to date with the latest video trends, tools, and techniques to ensure the brand’s video content is innovative, engaging, and effective.

Collaboration & Project Management:

• Work closely with cross-functional teams (including Marketing, Sales, Product, and Leadership) to ensure creative initiatives align with business objectives and are executed effectively.
• Manage multiple projects simultaneously, ensuring deadlines are met and the quality bar is extremely high.
• Ensure all marketing materials meet high standards of design and adhere to brand guidelines.
• Manage the creative team's resources and budgets to ensure projects are completed within scope and on time.

Qualifications:

• 8+ years of experience in creative design, content marketing, video production, and/or a related field, with at least 3 years in a leadership or director-level role.
• Education: Bachelor’s degree in graphic design, Marketing, Communications, or a related field (Master’s degree or additional certifications in design or marketing is a plus).
• Having worked in a CPG or SaaS company is a plus.
• Strong portfolio showcasing expertise in graphic design, content creation, and video production across a variety of mediums and platforms. 
• Experience managing and mentoring creative teams.

Skills:

• A self-starter with excellent problem-solving skills and the ability to prioritize and drive results in a fast-paced environment with shifting deadlines.
• The ability to multitask and meet deadlines with attention to detail and clean execution.
• Outstanding follow-up, organization, and time management skills.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, InDesign, etc.) and other design tools.
• Expertise in digital content creation, social media marketing, and video production.
• Excellent understanding of creative direction, brand development, and visual storytelling.
• Strong project management skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Exceptional communication skills with the ability to collaborate effectively across departments.

***This position does not offer relocation assistance***

About Us:

We are a rapidly growing franchise acceleration company with a mission to help the best people purchase the best franchise brands in the United States by connecting motivated entrepreneurs with successful franchise opportunities. As part of our growth strategy, we are seeking a strategic, data-driven, and results-oriented Senior Manager of Demand Generation to lead and optimize our lead generation and marketing efforts. 

The Role:

The Senior Manager of Demand Generation will be responsible for planning, executing, and optimizing marketing strategies to drive qualified leads for our franchise sales team. This role will focus on generating interest and demand among potential franchisees, using a combination of inbound and outbound tactics, digital channels, content marketing, paid media, and marketing automation. You’ll bring creativity, strategic thinking, and data-driven insight to Franchise FastLane at the forefront of revenue marketing excellence. This position reports to the SVP, Marketing and is a key member of the Marketing Leadership team.

The ideal candidate will have a strong background in B2B demand generation, performance marketing, brand marketing, strategic partnerships and lead nurturing within the franchise, SaaS or similar sectors. You will collaborate closely with sales, content, and product teams to develop campaigns that resonate with prospective franchise owners, optimize lead conversion rates, and contribute to the company's overall growth objectives, while helping modernize and professionalize the existing Marketing and Business Development teams. You will work cross-functionally and with internal and external partners to own and execute on your plans. We are looking for a leader with a high degree of curiosity, hunger for the number, and desire to make an impact.

Key Responsibilities:

• Demand Generation Strategy: Develop and execute multi-channel demand generation strategies to attract and engage high-quality franchise leads, ensuring alignment with business objectives and sales targets.
• Campaign Management: Lead end-to-end campaign management for both inbound and outbound marketing efforts, including content creation, co-branding/co-marketing, paid advertising (PPC, social, display), SEO/SEM, email marketing, and more.
• Lead Nurturing: Implement lead nurturing strategies to move prospects through the sales funnel, optimizing lead conversion at every stage. Work closely with the sales team to ensure smooth handoff of qualified leads and that processes are clear, documented and measurable.
• Analytics & Reporting: Establish KPIs to track and report on campaign performance, lead generation metrics, and ROI. Use data-driven insights to optimize strategies and tactics for maximum impact. Create reporting cadence for visibility to Sr. Leadership team and key internal partners.
• Market Segmentation: Work closely with the product and sales teams to define customer segments and develop targeted messaging and campaigns tailored to each segment's unique needs and pain points.
• Marketing Automation: Be familiar with and have mastery in using marketing automation tools (specifically HubSpot) to streamline lead nurturing, scoring, and segmentation efforts. Work with the head of Marketing Operations to ensure campaigns are properly set-up, deployed and trackable. Build the operating model, data and measurement strategy (alongside Marketing Operations) to grow and optimize our funnel effectively.
• Content Development: Collaborate with the content team to create compelling assets (whitepapers, case studies, blogs, videos, webinars, etc.) that resonate with potential franchisees and drive engagement.
• SEO & SEM Optimization: Optimize the company’s website and content for SEO to drive organic search traffic, while also managing paid search, through an agency, (LinkedIn Ads, etc.) for lead generation.
• Collaboration with Sales: Maintain a close relationship with the sales team to ensure alignment on lead qualification criteria, campaign messaging, and follow-up strategies.
• Budget Management: Manage and optimize the demand generation budget to ensure effective spend allocation across channels, with a focus on achieving the best cost-per-lead (CPL), maximizing conversion rates, effectively increasing ARPU and increasing lead quality. Ensure marketing strategies are aligned to revenue goals, owning full funnel performance and all associated metrics from MQL to deal in partnership with our Finance and Sales teams.

Qualifications:

• Experience: Minimum 5-7 years of experience in demand generation, digital marketing, or growth marketing, with at least 2 years in a senior role. Experience in the franchise industry or B2B lead generation is a plus.

Skills:

• Expertise in inbound and outbound marketing strategies.
• Strong understanding of marketing automation platforms (HubSpot).
• Proficiency with PPC campaigns (Google Ads, LinkedIn Ads, Facebook Ads) and paid social media strategies.
• Advanced knowledge of analytics tools (Google Analytics, HubSpot, BI tools, etc.) and ability to interpret data to make decisions.
• Strong understanding of SEO/SEM and web traffic analytics.
• Excellent project management skills and attention to detail.
• Ability to work collaboratively across cross-functional teams and with agencies.
• Strong verbal and written communication skills. High ability to translate high complexity concepts, simply to others.
• Ability to be successful with little oversight needed and in a dynamic and fast paced environment - must thrive with very little structure needed but be able to create clear processes for others to follow.
• Extreme bias for action and naturally curious.

Education:

• Bachelor’s degree in Marketing, Business, or related field (Master’s degree is a plus).

About Us:

We are a rapidly growing franchise acceleration company with a mission to help the best people purchase the best franchise brands in the United States. We do this by identifying the most qualified brands and helping them effectively scale their business with our proven blueprint for success.

Job Overview:

We are seeking a dynamic and detail-oriented Marketing Specialist to join our team. This role will be instrumental in enhancing our brand presence through strategic social media management, timely deal announcements, meticulous FDD refile and marketing asset updates, and efficient network portal management. The ideal candidate will possess strong organizational and communication skills, a proactive attitude, and a passion for driving results.

Key Responsibilities:

• Social Media Management
  • Develop and execute engaging social media strategies across various platforms (e.g., LinkedIn, Facebook, Instagram, Twitter).
  • Create and curate compelling content, including text, images, and videos.
  • Monitor social media channels for trends, engagement, and customer feedback.
  • Schedule and manage social media posts, ensuring consistent brand messaging.
  • Analyze social media performance and provide regular reports.
• Deal Announcements
  • Coordinate and execute timely and accurate deal announcements, including planning and distribution across all relevant marketing channels.
  • Collaborate with internal teams to gather necessary information and approvals, manage SLA’s with sales and ensure timely submission.
  • Ensure consistent branding and messaging across all deal announcement materials.
• FDD Refile and Marketing Asset Updates
  • Manage the process of updating and maintaining the marketing assets to reflect the newest information in the Franchise Disclosure Document (FDD) and other legal documents to ensure we are in compliance with all regulations.
  • Coordinate with legal and compliance teams to ensure accuracy and compliance and that timelines are achieved.
  • Create visibility for what is in the backlog and what has been completed, using Monday.com so that everyone involved understands what work is happening.
  • Ensure all marketing materials are up-to-date and reflect current FDD information throughout the year.
• Network Portal Management
  • Maintain and update all network portals, ensuring accurate and relevant information is available to consultants and/or franchisees.
  • Create and upload content, including documents, training materials, and announcements.
  • Troubleshoot portal issues and deploy fixes.
• General Marketing Support
  • Assist with the coordination of marketing events and campaigns as needed.
  • Provide stretch capacity support to the marketing team to ensure all assets can be set-up, deployed and measured, as needed.
  • Assist in the creation of marketing reports and presentations.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field

• Minimum of 3 years of experience in a marketing coordinator or similar role

• Proven experience in social media management, content creation, and analytics

• Strong understanding of digital marketing principles and best practices
• Excellent written and verbal communication skills
• Exceptional organizational and time-management skills
• Proficiency in Microsoft Office Suite and social media management tools
• Ability to work independently and as part of a team
• Detail-oriented with a strong focus on accuracy
• Experience with franchise industry is a plus

About Us:

We are a rapidly growing franchise acceleration company with a mission to help the best people purchase the best franchise brands in the United States. We do this by identifying the most qualified brands and helping them effectively scale their business with our proven blueprint for success.

Job Overview:

The Compliance Specialist will assist in compliance related processes part of the franchise discovery and closing processes. Assisting the Compliance Manager, attention to detail will be of the upmost importance to ensure the proper compliance procedures are being followed. This individual will uphold the highest standards of support and customer service for our team and business partners. Exceptional attention to detail, organization and technology skills are essential, while also being accountable and able to adapt to the multiple responsibilities that come with working in a growing, ever-evolving company

Key Responsibilities:

• Send franchise disclosure documents to franchise candidates and ensure candidates are properly disclosed and following necessary timelines
• Maintain proper documentation of state registrations on behalf of our franchisor partners
• Communicate with internal stakeholders regarding state registration updates or changes
• Maintain proper documentation of state registration information within various network portals
• Diligently document all compliance related updates in various CRM systems
• File management of compliance related documents
• Prepare and distribute cooling documents and franchise agreements as part of the franchise discovery closing process
• Audit of compliance requirements for each franchise buying group
• Maintain sold territory documentation in mapping software and online databases
• Assist sales team with territory mapping related tasks as part of the discovery process including final territory review
• Meet or exceed required timelines in relation to compliance tasks
• Review of processes to recommend opportunities to improve and exceed goals

Qualifications

• Degree from a 2 or 4-year school or equivalent experience preferred

• Proven work in an administrative or compliance focused role

• Experience in franchising is preferred, to best understand franchise compliance regulations

• General business knowledge a plus, to explain franchise opportunities

• Software skills including but not limited to Microsoft 365 Suite, CRM software, Real Estate software, e-signature software, project management software, conferencing software

• High level of attention to detail

• Excellent organizational and multi-tasking skills

• A team player with a dedicated and driven personality

• Exceptional communication skills both written and verbal

• Understanding of business performance metrics

• Ability to work under strict deadlines

• Ability to work in a fast-paced environment

About Us:

We are a rapidly growing franchise acceleration company with a mission to help the best people purchase the best franchise brands in the United States. We do this by identifying the most qualified brands and helping them effectively scale their business with our proven blueprint for success.

Job Overview:

The Sales Support Specialist will uphold the highest standards of support for our team, clients, and business partners. This person will have exceptional organizational, communication and technology skills while also being accountable and able to adapt to the multiple responsibilities that come along with working in a small company where everyone must be willing to expand beyond their normal day to day roles.

Key Responsibilities:

• Data entry utilizing Franchise CRM system.
  • Register franchise leads.

• • Communicate registration confirmation with consultants.
• Brand territory checks using mapping software.
• Scheduling/Rescheduling candidate Calls
• Management of Inactive Accounts
• Validation/Leadership weekly email & text reminders
• Lead Status Reporting
• Administrative responsibilities including but not limited to:
  • Answer incoming calls / make outbound calls.
  • Coordinate client, consultant, and employee appreciation.
  • Coordinate client and office events.
  • Vendor relations
  • Filing
  • Mail management
  • Calendar management
• Maintain office organization and cleanliness.
  • Willing to take on any additional administrative responsibilities as needed.

• • • First Impression of Franchise FastLane on phone calls and to office visitors

• Back up to other sales support, operations, human resources, and marketing roles as needed.
• Maintaining consultant network portals with current brand information

Qualifications

• Degree from a 2 or 4-year school or equivalent experience preferred.
• Proven work experience as a sales support agent
• Experience in franchising is preferred but not required.
• General business knowledge a plus, in-order to explain franchise opportunities.