Join Our Team

Franchise FastLane is the #1 Franchise Sales Organization (FSO) in the country recognized by Inc. 5000. We work with a limited number of franchisors to perfect their discovery process, bring them qualified franchisee leads and responsibly drive explosive growth and empower entrepreneurs to build successful businesses.

Job Summary:

Social Media Specialist The Social Media Specialist will play a key role in shaping and executing our social media strategy to enhance brand awareness, engagement, and lead generation across all platforms. The ideal candidate will be responsible for managing social channels, monitoring performance, and optimizing strategies to generate leads and improve results. You will collaborate closely with marketing, and franchise development teams to ensure social media efforts align with overall business objectives and KPIs. In addition, you will manage the social media calendar, monitor trends, and provide actionable insights to improve reach and engagement.

Key Responsibilities:

Social Media Strategy & Execution:

• Develop and implement social media strategies that align with overall marketing and franchise development goals.
• Manage and maintain the company’s presence across platforms (Facebook, Instagram, LinkedIn, Youtube, etc.), ensuring consistent branding and messaging.
• Coordinate with content creators to ensure timely posting and alignment with campaigns.

Content Creation & Community Engagement:

• Write engaging captions and social media copy that align with brand voice and campaign objectives.  Collaborate with internal teams to ensure content supports campaigns and initiatives.
• Monitor social channels daily, respond to comments/messages, and foster community engagement.
• Identify and leverage trending topics, hashtags, and platform features to maximize reach and engagement.

Trend Monitoring & Best Practices:

• Stay current on social media trends, algorithm changes, and emerging platforms.
• Recommend innovative approaches to enhance brand visibility and audience engagement.

Cross-Functional Collaboration:

• Collaboration with Marketing Teams: Work closely with the content, creative, events, and external agency teams to ensure social media campaigns are aligned with broader marketing initiatives, performance is tracked accurately, and insights are shared across channels.
• Feedback Loop: Act as a bridge between social media execution and analytics, ensuring that insights from engagement and campaign performance inform future strategies and continuously improve processes.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 1–3 years of professional experience managing social media platforms for a brand or organization.
• Experience within the franchise industry is a plus.
• Experience in lead generation through social media is strongly preferred.
• Familiarity with paid social campaigns is a plus.
• Strong understanding of major social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.) and their role in driving engagement and leads.
• Awareness of social media trends and the ability to contribute creative ideas for content strategy.
• Basic knowledge of performance metrics (engagement, reach, conversions) and ability to track and report results without advanced analytics tools.
• Excellent content writing and verbal communication skills.
• Ability to work independently and as part of a team.
• HubSpot and Canva experience is a plus.
• Highly organized with strong attention to detail.
• Ability to adapt and manage multiple projects and meet deadlines in a fast-paced environment.

About Us:

Franchise FastLane is the #1 Franchise Sales Organization (FSO) in the country, recognized several times by Inc. 5000. We work with a select group of franchisors to perfect their discovery process, generate qualified franchisee leads, drive responsible growth, and empower entrepreneurs to build successful businesses.

The Role:

The Director of Franchise Development will uphold the highest standards of support for our team, franchisee candidates, franchisors, and broker networks. This person must be skilled in business knowledge and have the ability to influence others while managing human emotions around making life-changing decisions. This person needs to relate very well with others and have the capacity to manage many leads at once. This person must have exceptional organizational, communication, and people skills.

Key Responsibilities:

• Franchise Candidate Management
  • Responsible for the entire sales process start to finish and the experience offered to the franchise candidate
    
    
  • Ensure the franchise candidate is well informed and properly motivated to purchase a franchise utilizing the following ▪ Introduction presentations
    • Unit Economics presentations
      
      
    • Franchise Disclosure Document reviews
      
      
    • Franchise and Leadership validation calls
      
      
    • Territory mapping
      
      
    • Financing and Legal mentorship
      
      

  • Ensure franchise validation and leadership calls are well organized, well attended and well run

  • Keep accurate records in the CRM system on candidate profiles, history, conversations, and other relevant information in the buying process

  • Franchise FastLane’s key leader for all Confirmation Days (discovery days) including but not limited to:
    • Preparing the franchisor and franchisee candidates
      
      
    • Ensuring the Sales Support team reserves accommodations
      
      
    • Presenting at Confirmation Day
      
      
    • Managing the overall messaging and call to action post Confirmation Day all the way through the signing of the franchise agreement and the closing process.
      
      

• Broker/Franchise Consultant Management

  • Ensure broker networks are fully informed and motivated to recommend your primary brand to their clients is done through:

    • Launch presentations.

    • Regular update presentations throughout the year

    • Attending franchise broker conferences

    • In person presentations to broker networks

    • Frick & Frack - Direct phone calls, emails, and texts

    • Developing strong relationships with brokers and being known as someone who treats their clients well and can get candidates

    • Writing and posting deal announcements
   
• Franchisor Management

• • Lead member of FastLane responsible to ensure the franchisor is prepared to sign on new franchisees, this includes many things and requires candidate to be resourceful
    
    
  • Ensure franchisor clients are prepared and informed on how to effectively convert candidates into franchisees, this is primarily done through:
     
    • Constant communication
      
      
    • Updates on franchisee candidates likes, dislikes and hot buttons
      
      
    • Influencing the franchisor on how to improve the process and set up a program that is attractive to franchisee candidates
      
      

• Cross brand awareness

  • Depending on lead flow, this position may be asked from time to time to assist other brands or projects that are not their primary franchisor brand.

• Report development

  • Continually update the on-going reports needed to keep their respective VP of Franchise Development and the Executive Vice President of Development informed of leads and lead statuses.

Qualifications:

• Degree from a 4-year school or equivalent experience preferred
  
  
• Proven work experience as key leader in an organization with the ability to make difficult decisions, have difficult conversations and influence decision makers
  
  
• Proven work experience in sales with a track record of success
  
  
• Experience in franchising is preferred
  
  

• General business knowledge to explain franchise opportunities

• Software skills including but not limited to Microsoft Suite, CRM software, Territory software, project management software, conferencing software

• Exceptional communication skills both written and verbal

• Understanding of business performance metrics

• Excellent organizational and multi-tasking skills

• Ability to work under strict deadlines

• Ability to work in a fast-paced environment

• Travel experience

• A team player with high level of dedication