Franchise FastLane Brand Spotlight: DonutNV

3 min read
Oct 11, 2024 8:00:00 AM

Here at Franchise FastLane, we’ve developed a solid reputation for having a discerning eye. Our franchise development team evaluates hundreds of franchise concepts every year, but only those that demonstrate the highest potential are selected to join our portfolio of brands. Our vetting and selection process is based upon data-driven analysis of each brand’s potential, value proposition, key differentiators, market demand, and average unit economics. Among those that have made the grade include brands like DonutNVan all-mobile, turnkey food trailer that offers hot mini-donuts, fresh lemonade, and exquisite coffee – perfect for any community-based event or outing. 

DonutNV is a “sweet” choice to feature for this month’s Franchise FastLane Brand Spotlight. As in, this is a brand that could be your “Sweet Escape from Corporate America.” Below, FastLane shares everything you need to know about the DonutNV franchise opportunity! 

DonutNV

 

Value Proposition and Key Differentiators 

Every solid franchise opportunity needs a good value proposition and enough key differentiators to separate the brand from its direct competitors. With DonutNV, you get both. One of the factors that sets DonutNV apart essentially began as a customer-driven decision – the brand’s signature bright and flashy mobile food trailers, which became an instant hit. The brand began their franchising program in 2018 and today there are 131 franchisees managing approximately 250 territories in 31 U.S. states – talk about a fast start! DonutNV customers can watch as they are served hot mini-donuts and fresh squeezed lemonade made right before their eyes. The recognition and honors have begun to flow in, as DonutNV is currently ranked No. 298 on Entrepreneur’s prestigious 2024 Franchise 500 list and was also ranked No. 22 among the list’s Fastest Growing Franchises. 

 

Advantages of Franchising with DonutNV… 

As a DonutNV franchisee, you’ll have everything you need to set up a successful mobile food trailer in your home community - including in-depth training and close-knit, ongoing support from the corporate office. The business model is predicated on a simple, interactive mobile experience and a flexible ownership option – in which owners can choose to operate in a fixed location or on the go. DonutNV offers lean staffing and next to no overhead, as the brand’s proprietary donut mix only uses water, has a shelf life of a year, and can produce 1,200 mini-donuts in an hour! And franchisees never pay a royalty percentage each month, only a fixed rate on a weekly basis. 

 

What Franchise FastLane Has to Say… 

Ben Rickord of Franchise FastLane heads up the franchise development efforts for DonutNV. What does he have to say about the potential this franchise opportunity provides? “DonutNV is special for a number of reasons. First, franchisees aren’t penalized for success with our flat royalty structure, and franchisees are fully supported - everything from equipment and trailer support to coaching and business development. Second, this mobile business allows flexibility in a franchisees’ operations, low waste, and high-margin products that can be served all year round.” 

 

Hear from a Successful DonutNV Franchise Owner 

Josh Lewis is a fairly new DonutNV franchisee whose territory covers the central Piedmont Triad region of North Carolina. He’s certainly no stranger to launching entrepreneurial ventures, as he currently owns and operates several other business pursuits in addition to his DonutNV franchise. What initially attracted this savvy entrepreneur to invest in the DonutNV business model? “The profit margin, first of all. But I was also attracted to the fact that those who were ‘selling’ the franchise were also owners in the franchise. This told me they put their money where their mouth is. The more I talked to other franchise owners, the more I realized that DonutNV provided the support, ideas, and brand support that I was looking for in a new business venture.” How are things going now that he’s fully up and running? “We are six months in with no shortage of events each month and our revenue numbers are more than we expected this early on. We just had our largest month in August.” 

 

Here at Franchise FastLane, we’re blessed to work with over two dozen franchisors in our portfolio, each with the potential for accelerated – yet responsible – growth. For our franchise owners, DonutNV has consistently been one of the strongest performers among all FastLane brands. To learn more about franchising with DonutNV, simply follow this link 

 

Are You Ready to Explore Franchise Ownership? 

Franchise FastLane is the No. 1 Franchise Sales Organization (FSO) in the country and our mission is to responsibly drive extraordinary growth for the chosen few. We have vetted hundreds of brands and partnered with 25+ brands that are ready to grow! To learn more about the brands we represent, explore our brands page today. If you are interested in learning more about the possibility of joining the FastLane or CarPool, please click here to submit an application. To keep up with all the latest happenings, make sure you follow us on LinkedIn, like us on Facebook, and check out our collection of photos on Instagram. 

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