Join the Largest & Fastest-Growing Personal Training Franchise in America!


Request Information to Franchise with The Exercise Coach

Strong Retention and Recurring Revenue


Top Quartile Average Revenue*


Studios Sold

Change Your Life While You Change Others!

The Exercise Coach was founded in 2000 and began to franchise in 2010, is the fastest-growing personal fitness franchise in the U.S. With over 250 studios sold they are committed to providing an amazing gym atmosphere with personalized programs to meet customers' fitness needs. It is a low-cost, simple, and strong return fitness business that uses patented technology and targets a very unique market.


Our Industry-Leading Fitness Platform Has Been Featured On:


Why Franchise with The Exercise Coach?

Smart Fitness

Utilizing Exerbotics, our proprietary equipment and technology platform, we offer the most advanced fitness and exercise solutions in the world.  This allows us to work with clients of all ages and fitness levels.  The data-driven results our clients achieve drive high retention and satisfaction.  As an owner, you are delivering a workout that isn’t able to be replicated anywhere in your market.

Simple Business
Exercise Coach represents a small-footprint and low-cost alternative to the large gyms and group fitness studio franchises.  A fully functional Exercise Coach can be located in as little as 800 square feet in a retail or office space and can be opened with 2-3 employees to start. Once opened, there are very few operational challenges.  Just market, sell and grow your business while managing your coaching staff and spreading the message of fitness in your community.
Scalable Systems

Perfect for multi-unit franchisees, all business systems are tracked by an industry-leading CRM, allowing real-time access to crucial business and sales data.  Each location can be fully managed by a Lead Coach, freeing up the owners’ time to work on the business, not in it.  And best of all, a turnkey marketing system delivers consistent lead flow and we offer sales training and a custom sales platform to empower your coaches to follow up with each prospect and close more clients.

Strong Support

No fitness experience is required. With our strong support and training, you will receive 30-40 hours of online training on a learning management platform before attending in-person training. Plus you will also receive 90-day ongoing business coaching for the life of the franchise focusing on KPI-driven business coaching.

Featured Presenters

See what our customers think.

left-quote Created with Sketch.

If you want to tone your body, feel welcomed to every session, and need something quick but totally exhausting -then come workout here! Mike and his team truly know how to design workouts that are different each time, keep me engaged in the routine and also make me feel like each workout is my first (totally exhausted every time)It's crazy because the workout is only 25 min but in the last two years I've reshaped my body, kept the weight off and probably feel more fit than I have in years! I'm 51 and I've always loved to workout but this is the first time I've ever stayed with a routine -I'm two years in!"

Kimberly T.
left-quote Created with Sketch.

Let me start by saying I am not a person who looks forward to exercising, but I love this workout! Exercise Coach is a weight training workout, with a bit of cardio. Mike, the owner, has assembled an awesome group of trainers who really want you to succeed. The facility is clean and temperature controlled, there are also directional fans if you'd like. It's a great weight workout without the intimidating gym atmosphere. My favorite thing about it is that I'm in and out of the gym in about 25 minutes, you can't beat that!"

Amber L.
left-quote Created with Sketch.

I very much like my trainer, Christopher, who not only works with me but also encourages me. I like the fact that I indeed do get a full-body workout in 20 minutes. I like the fact that Christopher pushes me to do more by increasing the resistance on machines and that he varies the intensity and exercises while still getting all my muscles worked out. I also like the fact that it is a relatively small area AND that there are not more than 4-6 people there at one time. That was especially good during COVID."

TEC - Rancho Bernardo - Jesse Hudson - Feb 2021DSC00963
tec confirmation day
man 60  eLP