Franchise FastLane Names Joy Shadley SVP of Marketing

Franchise FastLane, the industry’s No. 1 franchise sales organization (FSO), has announced the hiring of Joy Shadley to serve as the company’s new SVP of Marketing. Her start date was Sep. 29, and she’s now officially assumed the oversight and leadership of all marketing strategies and initiatives. Shadley is tasked with guiding the marketing team in driving brand visibility, customer engagement, and overall growth, while aligning marketing efforts with broader business goals. Her focus will also ensure cohesive messaging across channels, foster innovation, and deliver results through data-driven strategies and collaboration across departments. Shadley will be based at FastLane’s Omaha headquarters, reporting directly to the company’s new President and COO, Tim Koch.

“With the addition of Joy Shadley to lead our marketing department, our organization is now fully staffed and prepared to accelerate our brand awareness outreach efforts,” stated Tim Koch, President and COO of Franchise FastLane. “Our executive leadership team is impressed with her credentials, expertise, and her previous management experience with several high-profile companies. I speak for all of us when I say we’re greatly looking forward to Joy’s contributions and the many different ways our franchise brands will benefit from her impressive knowledge and experience.”

A highly experienced marketing veteran with over a decade of C-suite level experience, Joy Shadley has achieved unparalleled success in driving growth at the brand level, increasing revenue, and boosting consumer engagement for a variety of companies across several industries. As an executive, she brings an innate understanding of how to build highly functional teams among a wide cross section of employees, integrating marketing, creative, and sales departments to develop interagency cohesiveness. During a career that began in product management, Shadley has worked in a variety of industries including insurance, SaaS, finance, and CPG - all while maintaining a thriving independent consulting practice. Prior to joining Franchise FastLane, she worked with multiple startup companies and entrepreneurial clients, helping them scale operations, determine optimal go-to-market strategies, and set measurable KPIs.

“I’m very excited to join the team at Franchise FastLane, an organization that has earned a well-deserved reputation as the undisputed industry leader among franchise sales organizations,” stated Shadley. “I hope to bring a dynamic mindset and out-of-the-box thinking to an organization that’s already established a highly successful and efficient marketing operation. Each of the high-performing brands in Franchise FastLane’s portfolio deserve nothing less, and we hope to elevate their profiles even further as we look to drive growth at both the unit and multi-unit level.”

Shadley earned a Bachelor of Science in International Business from the University of Nebraska at Lincoln and also completed Executive MBA coursework at Northwestern University.

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Franchise FastLane is the No. 1 Franchise Sales Organization (FSO) in the country and our mission is to responsibly drive extraordinary growth for the chosen few. If you are interested in learning more about the possibility of joining the FastLane or CarPool, please click here to submit an application. To keep up with all the latest happenings, make sure you follow us on LinkedIn, like us on Facebook, and check out our collection of photos on Instagram.