6 Benefits of Working With a Franchise Sales Organization (FSO)

By definition, Franchise FastLane is a franchise sales organization (FSO) - a third-party company that specializes in outsourced sales and development programs designed to foster accelerated, responsible growth for franchise brands. With thousands of concepts in the marketplace today, it’s become a struggle for many new and emerging brands to go from surviving to thriving. And it’s this hyper-competitive environment that’s driving interest in partnering with FSOs, especially those with a proven track record of success.

Since our founding in 2017, Franchise FastLane has grown to become the industry’s No. 1 FSO. It’s a credit to our hyper-selective vetting process, our proven and trusted franchise development systems, and our innovative value-added programs and initiatives like CarPool and MasterMind. Though Franchise FastLane evaluates hundreds of brands each year, only the chosen few make the cut to become part of our portfolio. Brands fail for many reasons, but if you’re looking for a game-changing way to energize your sales, here are six benefits of working with a franchise sales organization:

1. Obtain Strategies Tailored for Your Success

Every franchisor is unique, with its own set of challenges and obstacles preventing the desired growth and scale of their operation. FSOs specialize in developing tailored strategies that closely align with your specific needs. It’s never a one-size-fits-all approach, because marketplace factors vary so widely in the franchising industry. FSOs typically employ several different specialists who can properly analyze consumer demand, market positioning, corporate infrastructure, and your ideal candidates for ownership.

2. Establish a Direct Pipeline to Franchise Consultants

Most FSOs maintain healthy relationships with the franchise industry’s top franchise consultants. With thousands of concepts on the market today, it’s easy to get lost in the shuffle, but consultants often play a big role in the success of proven brands. Consultants who work with FSOs like Franchise FastLane understand the intense vetting process that goes into evaluating brands, which naturally establishes a solid trust factor. By having an FSO introduce and promote your brand to their extensive network of qualified candidates, you’ll experience more interest, more leads, more referrals, and more sales.

3. Access to Innovative Tools and Resources

FSOs like Franchise FastLane have invested extensive capital in building an innovative and proprietary franchise development platform. Our Frick & FastLane portal is a veritable one-stop-shop that can track real-time updates on communications between directors and candidates that reveal exactly where they are in the sales process. Franchise consultants can conduct live territory checks on franchisors, receive recent news updates, and access approved brand collateral for use in their own outreach.

4. Optimize Your Sales Process

FSOs partner with brands to offer a strategic analysis of a franchisor’s sales process, identifying its strengths, weaknesses, and areas where specific improvements are necessary. This analysis covers everything from reviewing your FDD, enhancing the validation stage, and retooling your confirmation days.

5. Receive Value-Added Coaching, Mentoring, and Training

Many new and emerging brands don’t yet know what they don’t know about improving their franchise sales development effort. Forward-thinking FSOs like Franchise FastLane seized on this opportunity and designed proprietary value-added programs like CarPool and MasterMind. CarPool allows a brand’s executive team access to FastLane’s proven resources related to the discovery process, assistance from our administrative systems program, and even one-on-one mentoring with a dedicated Franchise FastLane coach. The MasterMind initiative is an opportunity for brand executives in the company portfolio to learn from one another about best practices in a groupthink environment.

6. Obtain Valuable Insights on Performance

FSOs by design are supposed to provide franchisors with valuable insights that measure the effectiveness of their franchise development efforts. Various metrics and measurements highlight whether you’re meeting your KPIs. The resulting data and statistics will reveal what’s working – and what isn’t.

To have an optimal experience in working with an FSO that has a proven track record of success, franchisors must meet one critical requirement - to be committed to improvement. They must be willing to listen, learn, and react to the proposed solutions designed to take their brand growth and expansion from surviving to thriving. This dedication also extends to improving and enhancing support systems for the franchisees in their system – which includes existing owners and those still yet to come. With the right amount of commitment and dedication, the FSO-brand relationship has the potential to pay off in many mutually beneficial ways.

Are You Ready to Take Your Brand to the Next Level?

Franchise FastLane is the No. 1 Franchise Sales Organization (FSO) in the country and our mission is to responsibly drive extraordinary growth for the chosen few. If you are interested in learning more about the possibility of joining the FastLane or CarPool, please click here to submit an application. To keep up with all the latest happenings, make sure you follow us on LinkedIn, like us on Facebook, and check out our collection of photos on Instagram.