At Franchise FastLane, we never stop looking for ways to become a better franchise sales organization (FSO). So, in the spirit of our vision to be the leader in franchise development in setting industry standards, we’ve recently launched our MasterMind Initiative. It’s a new series of client-focused group meetings, held during two-hour Zoom sessions on a monthly basis, hosted by David Gullotti – who has extensive experience in helping franchisors scale their businesses to address today’s challenges, and Cyndi Kammerer – Franchise FastLane’s director of training and support.
The MasterMind group meetings began in March, under the tagline, “The Strategic Pit Stop.” Working with the 25+ best-in-class brands in our inventory, Franchise FastLane created three distinct groups of seven to eight brands, naming each one after performance vehicle manufacturers with a reputation for both speed and power – McLaren, Ferrari, and Maserati. The group size is purposefully kept small to facilitate full participation and each one includes a wide range of franchisor experience – from veteran brands to emerging ones. In the spirit of learning from one another, the topics for discussion in the MasterMind sessions all come directly from our brands, indicating specific issues they’d like to address. Here’s more about these innovative new groupthink sessions:
A Highly Interactive Experience
Prior to the monthly MasterMind session, groups are assigned pre-meeting tasks, so they can come prepared to discuss issues in an interactive setting. One such example is the “Balance Wheel,” in which participants take a few minutes to rate several factors within their personal and professional life that may be off-balance – though there’s no requirement to share this information. These worksheets also include sections for “Sync Points,” specific issues they need to address with their own teams, and a “Takeaways & Notes” section, where participants can develop a critical to-do list for any and all action items.
Topics Addressed To Date…
So far, the MasterMind meetings have covered quite a bit of ground on topics – all of which focus on the franchisor’s ability to work ON their business, as opposed to working IN their businesses. The suggested discussions held in previous sessions have included how to address underperformance among franchisor and franchisees, the onboarding process for new franchisees, training programs, and what the best role for each brand’s founder and/or CEO might look like.
How MasterMind Sessions are Making a Difference
As far as Franchise FastLane is concerned, the timing was perfect to develop a client-focused initiative. The MasterMind sessions give our brand representatives the opportunity to learn best practices from one another – which is especially helpful since they’ve all experienced similar challenges that occur during periods of rapid growth. The MasterMind sessions have also helped participants stop and think about the driving forces behind their systemic and operational successes to date, and how they can continue improving on them.
We’re three months into the MasterMind Initiative and Franchise FastLane is already receiving high praise for developing this innovative program that focuses on brand growth and strategic thinking. Below are some quotes from a few of the participants in Franchise FastLane’s brand inventory who’ve taken part in these strategic sessions:
“To be clear, you guys and FFL are a 10. No chance the other networks are doing this, and the concept is a 10 in my mind. This is a big deal and forces us to stop and think which is great. John (co-founder) and I are big FFL fans and sing your praises to all we can and glad we’re getting to meet more of the team.”
-- Adam Geisler, co-founder and CEO of Soccer Stars
“What a day! Thank you for your time and all the diligence in getting this program going! Wow, the binder and all the details are fabulous! I am so thankful you’re our guide! I am really excited about this group!”
-- Sarah Nuse, CEO of Tippi Toes
“Cyndi and David, great first call! I’m really looking forward to the next call and covering new content. David, you did an amazing job facilitating and I appreciate how everything was put together. If the group leans in, there is a lot all of us will walk away with from these sessions.”
--Andrew Mengason, chief growth officer of Five Star Bath Solutions
Ready to Explore Franchise Ownership? Let’s Connect!
If you’d like to explore what’s possible through franchise ownership, we invite you to reach out to Franchise FastLane to discover the 20+ best-in-class brands in our portfolio of opportunities. Visit Franchise FastLane’s Brands page to learn more about the business ownership potential in each of our top-notch family of franchise opportunities.