Franchise FastLane CarPool Brand Spotlight: SPENGA

In 2023, Franchise FastLane launched a first-of-its kind program called CarPool - a franchise development coaching and administrative services program designed to become a brand-based solution for the many, not just the chosen few. The program is open to emerging and established brands looking to perfect their processes and plug into Franchise FastLane’s proven systems. With CarPool, franchisors can keep sales development in-house while receiving coaching, technology infrastructure, and administrative support, as well as organic lead qualification, territory checks, call scheduling, validation, and leadership call reminders. In addition, brands receive guidance on consultant network contracts, assistance with compliance issues, and up-to-date territory mapping. To sum it up, CarPool allows franchisors to lower their risk, save money, and enhance sales efforts.

In celebrating the success of this innovative program, we’re proud to feature a stalwart member of the CarPool program, SPENGA.

What is SPENGA?

Founded in 2014 and franchising since 2015, SPENGA is the first studio of its kind to put equal focus on Cardio-Strength-Flexibility all in one 60-minute workout. By combining three essential elements of fitness – heart-pounding spin, strength training, and yoga – participants get a comprehensive and efficient workout experience tailored to benefit all levels of fitness. Under the tagline, “WERK Smarter, Not Harder,” SPENGA prides itself on delivering workouts that maximize results without breaking the body down. For franchise owners, SPENGA is the consummate business partner, offering comprehensive support in the form of real estate and construction services, initial training, ongoing operational assistance, marketing support, and access to the brand’s network of experienced professionals. Best of all, SPENGA is a scalable business opportunity, allowing and encouraging the opening of multiple locations. SPENGA also places a strong emphasis on building a sense of community within its studios. The workouts are designed to be engaging and social, creating a supportive and motivating environment for members. This community-focused approach helps attract and retain members, contributing to the recurring success of the franchise.

Bright Future Ahead…

It’s no secret that the fitness industry is booming – especially in the franchising sector. According to this year’s Franchising Economic Impact Report from the IFA and FRANdata, personal services – the industry which includes health and wellness – will maintain its top spot as the highest growth sector in the entrepreneurial world. Projections include 3% growth in 2024, topping over 125,000 units. Franchisors are bringing innovative new approaches to fitness routines, while integrating groundbreaking technologies that make successful business ownership possible – even for those with no prior industry experience. For SPENGA, what started out as a single fitness studio in Mokena, Ill. has now grown to include more than 60 locations across the U.S. One of the ways the brand ensures organic growth is through the input of its network of franchisees, whose feedback on the workouts, community engagement, and studio experience continue to reshape, redefine, and improve on the brand’s mission. And investing heavily in technology has been a game changer. SPENGA has embraced high tech solutions to enhance the member experience and streamline operations, while also implementing online bookings, mobile apps, fitness tracking devices, learning management systems, CRM software, and financial dashboards – all to provide convenience and personalization for members and franchisees alike. It’s this investment and integration of technology that’s helped SPENGA stay one step ahead of the competition in the evolving fitness industry.

How CarPool is Helping SPENGA Grow and Expand

SPENGA has worked closely with Franchise Fastlane for years, notching incredible growth and reaping immense value from the partnership. Participation in the CarPool program has helped the brand fill a void in the market, as SPENGA was seeking a workable solution to bring their sales effort in house while still receiving support. SPENGA co-founder Roger McGreal has nothing but praise for the program that’s helped them grow and expand in ways they couldn’t have imagined just a few short years ago.

“The CarPool solution saves the franchisor money, increases efficiency with lead flow, trains your team on the sales process, and offers invaluable support on an ongoing basis. The transition from Fastlane to CarPool was seamless and has been extremely effective and worthwhile.”

Hear from a SPENGA Franchisee

Bryan Clark is the Area Developer for SPENGA in Ohio, operating studios in both Hilliard and Gahanna. He was introduced to franchising through a friend and tested the waters with a purchase in Dallas – but that was before he discovered SPENGA. By then, he’d investigated plenty of business models, but SPENGA stood out, primarily because the workout itself truly resonated with him and his fit-focused lifestyle. Looking back, he provides a rundown of his experience with the brand. “I started construction in February 2020, so when the world shut down while we were building out the space, I was very nervous. SPENGA corporate moved in to support us and get us through a very uncertain time. After surviving that, things have been great. Both of my studios continue to grow and hit new highs!” As for the future, Clark is more than optimistic. “I am focused on growing my teams, my businesses and supporting my members all while having some fun and changing some lives!”

For more information about Franchise FastLane’s CarPool program, please visit https://campaigns.franchisefastlane.com/carpool.

For more information about becoming a SPENGA franchise owner, please visit https://spengafitnessfranchise.com.

Are You Ready to Explore Franchise Ownership?

Franchise FastLane is the No. 1 Franchise Sales Organization (FSO) in the country and our mission is to responsibly drive extraordinary growth for the chosen few. We have vetted over 100 brands and partnered with over two dozen brands that are ready to grow! To learn more about the brands we represent, explore our brands page today. If you are interested in learning more about the possibility of joining the FastLane or CarPool, please click here to submit an application. To keep up with all the latest happenings, make sure you follow us on LinkedIn, like us on Facebook, and check out our collection of photos on Instagram.