Franchise FastLane CarPool Brand Spotlight: MaxStrength Fitness

Franchise FastLane launched a first-of-its kind program in 2023 called CarPool. CarPool is a franchise development coaching and administrative services program that is a solution for the many, not just the few. After evaluating anywhere from 150-200 new concepts each year, we discovered many franchisors were facing the same common obstacles and challenges when it came to growth and expansion – specifically in the areas of sales support, training, and ongoing development. The solution was created by launching the CarPool program – franchise development assistance to help these emerging franchisors establish themselves in the industry and prepare for growth.

In celebrating the success of this program, we have decided to add a new Brand Spotlight each month – highlighting a successful brand currently participating in CarPool. To kick it off, here is our spotlight on MaxStrength Fitness.

What is MaxStrength Fitness?

MaxStrength Fitness is a franchise concept that provides time-efficient and productive high-intensity strength training (HIT), nutritional consultation, and post-rehabilitation experiences in a boutique studio-style gym setting. MaxStrength provides twice-a-week, 20-minute resistance training sessions that focus on results derived from quality over quantity. What makes MaxStrength Fitness so special? Founder Jeff Tomaszewski shares his thoughts. “Our franchise stands out due to its unique, science-backed training protocol that’s not just about fitness but is therapeutic in nature. Unlike conventional gyms, where standard training might exacerbate orthopedic issues, our methodology is designed to aid in the rehabilitation of these issues, offering a service that goes beyond fitness. We pride ourselves on fixing people, not breaking them. We tailor to the 50+ busy executives and beyond and our studios are designed to optimize client focus and efficiency. This environment ensures that clients focus solely on their workout with personalized attention. We’re the Anti-Gym if you will!”

A Higher Standard of Personalized Care

Since its inception 17 years ago, MaxStrength Fitness has adapted and refined its value proposition to remain at the forefront of the fitness industry. In fine-tuning the brand’s distinctive therapeutic, efficiency-driven protocol, MaxStrength has continually embraced advancements in exercise science to enhance their program, ensuring that their methodology not only delivers exceptional fitness results but also improves clients' overall quality of life. Over time, MaxStrength has become synonymous with a higher standard of personalized care and effectiveness in the fitness world, differentiating them from traditional, one-size-fits-all gym experiences.

Hear it from a Satisfied Franchisee

Kassia Garfield is one of the brand’s most successful franchisees and operates her boutique studio in Niceville, Florida. A veteran of the U.S. Air Force, Garfield has established a distinguished career as a physical health professional for more than a decade. As an advocate of anatomy, physiology, and health science, here’s how she became involved in the MaxStrength opportunity. “I've always known I wanted to be my own boss. I think the fitness industry is booming and I had some contacts that steered me in this direction when transitioning out of the service.” As for what attracted her to the brand’s unique business model, she shares the following. “My involvement in health care already had me working to keep the 45+ population out of the doctor’s office and into healthier lifestyles. The personalized, slow intensity training at MaxStrength provides a unique workout environment that’s different than a normal gym. It’s definitely an opportunity for the client who is looking for something less conventional.” How has the brand supported her entrepreneurial venture? “The MaxStrength Fitness corporate team has been nothing but beyond helpful, supportive and attentive. They’ve been there for me every step of the way and really are available any time of day. I’m signing clients up every week, and we’re growing at a pretty steady rate.” And as for her future with MaxStrength? “I plan to open one to two more studios after I get enough time and experience under my belt. I’d like to build out an empire in the Florida Panhandle, but one step at a time!”

How CarPool is Helping MaxStrength Grow and Expand

Founder Jeff Tomaszewski is quite enamored with the things he and his franchise development team are learning as part of Franchise FastLane’s CarPool program. As for discovering this program and how the administrative and coaching service is helping, here’s what he had to say, “Being an emerging franchise, we were searching for guidance on how to best launch and utilize best practices by established brands. Through my research I found Franchise Fastlane’s Carpool program. Their expertise and guidance setting up our discovery process in year one was worth the investment alone! Not to mention awarding our first franchisee with them by our side every step of the way gave us the confidence that nothing was being missed because, sometimes as a new franchise, you just don’t know what you don’t know. But the ongoing coaching with Jesse and the monthly MasterClass sessions have taken the whole experience one step further. Getting the chance to meet and have discussions with other emerging brands in the Carpool program really helps us feel like we’re not it this alone.” Tomaszewski goes on to talk about what this newfound assistance means to their short-term growth plans. “We plan to broaden our brand impact by inviting more franchisees to join our mission of transforming lives through strength in the coming year. That means expanding our reach geographically to bring our unique fitness solution to new markets and demographics. Our specific growth strategies include targeted marketing campaigns, strategic partnerships, and the continuous enhancement of our training protocols. We’re undertaking this effort to ensure we remain at the cutting edge of fitness and therapeutic exercise. With Franchise FastLane’s development assistance, our expansion isn’t just about opening new locations but creating a larger community of empowered individuals who can benefit from a fitness regimen that respects their body's needs and time.”

For more information about Franchise FastLane’s CarPool program, please visit https://campaigns.franchisefastlane.com/carpool. For more information about becoming a MaxStrength franchise owner, please visit https://maxstrengthfitnessfranchise.com.

Are You Ready to Explore Franchise Ownership?

Franchise FastLane is the No. 1 Franchise Sales Organization (FSO) in the country and our mission is to responsibly drive extraordinary growth for the chosen few. We have vetted over 100 brands and partnered with 25+ brands that are ready to grow! To learn more about the brands we represent, explore our brands page today. If you are interested in learning more about the possibility of joining the FastLane or CarPool, please click here to submit an application. To keep up with all the latest happenings, make sure you follow us on LinkedIn, like us on Facebook, and check out our collection of photos on Instagram.