Director of Franchise Development

Joe O'Brien

"If you really look closely, most overnight successes took a long time." - Steve Jobs


Role at FastLane

I help potential franchisees understand a brand's mission, vision, culture, economics, differentiation, and value proposition through a step-by-step process. The goal of the step-by-step process is to gain information and then make a decision if the brand is a great fit for the potential franchisee and the franchisor. I am the guide throughout each step.


Years In Franchising


Years With Franchise FastLane


Candidates Worked With

What do you love most about FRANCHISING?

The aspect of franchising I love most is business ownership with a system, a process, a playbook, and a business partner who has established best practices for the model. Finding a business that leverages someone's professional work experience, local market knowledge, industry passion, and a supportive franchisor is a great recipe for success.

Tell us about your family...

I've been married for almost 11 years to a very loving and supportive wife. We have two elementary-aged kids and a brand new golden retriever named Uno.



Outside of work I enjoy playing golf, photography, travel, and spending as much time at the lake as possible.



Connect With Joe