Hallmark Homecare Partners with Franchise FastLane to Accelerate Growth

2 min read
Oct 1, 2022 12:53:00 PM

Franchise FastLane only partners with the best brands in franchising to change lives and drive results. Emerging franchise brands go through a thorough evaluation process to verify that they are prepared for the accelerated growth that Franchise FastLane can drive. “It’s not easy to find brands that check all of the necessity boxes, as we hold our FastLane standards high ensuring we are changing lives with the best brands in the industry. We call these brands “the chosen few” or “The Next Big Thing” and this ones certainly that,” said FastLane CEO and CoFounder Carey Gille. 

I am immensely proud and happy to see what our franchise partners have been able to accomplish and how many people they’ve positivelyDSC00739 impacted. The Hallmark model of care is changing the way we care for our aging loved ones nationwide. We’re thrilled to partner with Franchise FastLane to help grow our brand and positively help our communities all around the country,” said Steve Everhart, Founder and CEO of Hallmark Homecare.

Hallmark Homecare is Senior Care reinvented. This brand helps families to contract directly with independent caregivers for the elderly, saving them money, getting them better care, and giving them more control over the caregiver relationship. Increased regulation, skyrocketing costs, labor shortages, and tremendous competition have made the traditional homecare agency less desirable to operate. Meanwhile, consumers have much greater access to contract directly with independent caregivers. But most consumers lack the industry knowledge and the time to do so. This is where Hallmark steps in. 

“Hallmark Homecare assists seniors by serving as recruiters and matchmakers for families seeking fully vetted, experienced, insured, professional caregivers. Clients select their caregiver(s) and experience significant cost savings of 35% or more through the direct-hire model of care. By going directly to the caregiver, Hallmark eliminates the agency’s “middleman” and the high fees. This process gives seniors greater control, consistency, and higher retention of caregivers. Equally important, the Hallmark model of care provides caregivers with more pay and more working hours which translates into a larger pool of experienced, professional “cream of the crop” caregivers for clients to choose from,” says Everhart.

The Franchise Model

With low overhead expenses, Hallmark Homecare ensures a low cost of entry for franchisees, making it a feasible investment for the right person. Franchisees require few employees and are home-based, eliminating much of the overhead burdening senior care agencies. In addition, franchisees enjoy providing meaningful services that positively impact their community and make a difference in the lives of seniors and the caregivers who serve them.

The tremendous business opportunity that Hallmark Homecare creates for entrepreneurs coast to coast is designed for candidates full of passion and grit. Combine that with integrity, “do the right thing” values, and a positive attitude you get a brand that is reinventing homecare- providing better care and long-lasting relationships with families.  

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