An Overview of Franchise FastLane’s Most Recent Brand Launches

If you’ve been paying attention (and we know you have), you may have noticed we have partnered with several new brands here at Franchise FastLane. Each year, our experienced team reviews hundreds of franchise opportunities and our vetting process has a reputation as being the most thorough in the business. To become part of the Franchise FastLane portfolio takes both potential and promise. 

We operate on the philosophy that if you want to be the best, you must work with the best. During our vetting process, we evaluate brands in several different ways. Claims must be backed by solid data, and we look for brands with a clear-cut value proposition and enough key differentiators to separate them from direct competitors. In addition, we investigate the marketplace analytics and determine the specific demand for the product or service each franchisor provides. Nobody makes the cut without having enviable unit economics. 

It's part of the reason why we only select a handful of brands to work with each year. To get you caught up on the most recent additions to our portfolio, here’s an overview for each new brand Franchise FastLane partnered with… 

Waxxpot (May 2024) 

Waxxpot is an emerging franchisor that offers full body waxing services for both men and women in an elegant, boutique-style salon setting. Operating under the tagline that “…welcomes everybody and every body,” Waxxpot features a proprietary two-wax formula that creates an unrivaled personal experience for full body waxing procedures on both male and female customers. The brand’s 1,600-square foot boutique-style salons feature four-to-six elegantly designed treatment rooms and are staffed with experienced aestheticians. 

Heavyweight Waste and Smash My Trash (May 2024) 

Founded in 2021, Heavyweight Waste enters the waste removal marketplace featuring two proprietary, high-volume containers designed to hold significantly more refuse than traditional dumpsters. Its sister company, Smash My Trash is a first-to-market, mobile-based trash compaction service that operates squarely in the B2B waste management industry. Each of the brand’s value propositions are predicated on a scalable business model designed to reduce the volume of dumpster-based commercial waste receptacles by as much as 70%. As industry disruptors, Heavyweight Waste and Smash My Trash drastically decrease the number of carting trucks, increase landfill space, and employ clean operating trucks equipped with the latest fuel efficient technology that reduces greenhouse gas emissions. The two companies are designed to work in tandem with one another, revolutionizing the waste management industry with environmentally sound business models. 

Southern Steer Butcher (June 2024) 

Southern Steer Butcher is a neighborhood butcher shop offering a wide variety of high-quality prime cuts, marinated meats, and gourmet groceries in a convenient 2,000-square foot retail space. Created to address America’s burgeoning foodie culture, which increasingly emphasizes home cooking and healthy eating, Southern Steer Butcher’s business model is poised to capitalize on market demand at the community level. After eight years of perfecting the business model and attracting a fiercely loyal customer base, founder Greg Snyder decided to franchise the concept in 2021. Banking on the resurgence of neighborhood butchers and a newfound interest in food education, Southern Steer Butcher has carved out a unique niche in the community as a premium retail grocer. The brand places an emphasis on providing a superior customer experience in selecting high-quality food items and advice on preparation and cooking. 

Degree Wellness (July 2024) 

Degree Wellness is an emerging franchisor that offers consumers a wide variety of self-care solutions in state-of-the-art retail studios, empowering them to feel, look, and be their best selves. Each of the innovative services are science-backed, including Cryotherapy, Infrared Sauna, Red Light Therapy, Cold Plunge, Contrast Therapy, IV Drips, and Vitamin Booster Injections. The services offered by Degree Wellness leverage cutting-edge technologies that offer a holistic approach to increase energy, relieve pain and inflammation, detox properly, boost metabolism, stay young, and many more healthy lifestyle solutions. The membership-based business model offers state-of-the-art services in a retail studio setting, with private suites and touches of luxury throughout. Due to the nascent and ever-increasing popularity of the retail-based self-care industry, the female-founded brand determined that the timing was right to franchise the concept with the goal of becoming one of the first scale players in a highly fragmented but lucrative marketplace, part of the $1.8 trillion global wellness industry.

bodenvy (September 2024) 

bodenvy operates in the rapidly growing industries of Aesthetics and Personalized Wellness. Their mission is to improve client’s wellness, appearance, and self-confidence through personalized plans that permanently eliminate unwanted fat and improve skin appearance through non- surgical solutions. Using FDA-approved technologies, weekly coaching, and personalized nutritional plans, bodenvy focuses on building muscle mass and reducing fat, providing clients with long-lasting, transformative results. 

Our development and operations teams at FastLane are hard at work each and every day providing support to these growing concepts. If you, or someone you know, is interested in franchising their way to business ownership of their own, the brands in our portfolio are a good a place to start.  

Are You Ready to Explore Franchise Ownership? 

Franchise FastLane is the No. 1 Franchise Sales Organization (FSO) in the country and our mission is to responsibly drive extraordinary growth for the chosen few. We have vetted over 100 brands and partnered with over two dozen brands that are ready to grow! To learn more about the brands we represent, explore our brands page today. If you are interested in learning more about the possibility of joining the FastLane or CarPool, please click here to submit an application. To keep up with all the latest happenings, make sure you follow us on LinkedIn, like us on Facebook, and check out our collection of photos on Instagram.