Cabinet IQ Franchise Opportunity: Redefining Cabinet and Countertop Services
When it comes to home upgrades, the kitchen is where transformations truly shine. Behind every stunning cabinet or countertop lies a brand committed to excellence—and that’s where Cabinet IQ comes in.
As a leader in cabinet and countertop design and installation, Cabinet IQ has revolutionized how homeowners enhance their spaces. For aspiring entrepreneurs, the brand offers something even more exciting: a proven business model designed for success in the booming home services industry.
What is Cabinet IQ?
Founded in 2017, this family-owned business was created to revolutionize the kitchen and bath remodeling experience in an annual home improvement marketplace valued at approximately $162 billion. Specializing in the design and installation of cabinets and countertops, Cabinet IQ features 3D blueprint modeling coupled with professional turnkey customer service. They promise job completion is as little as one to two business days. When it comes to training and support, Cabinet IQ delivers. Upon signing a franchise agreement, franchisees immediately proceed to site selection assistance for their future retail showroom. Training is divided into three distinct stages and offers one-on-one instruction both virtually and onsite. Due to the company’s remarkable growth and a well-deserved five-star reputation for quality workmanship, Cabinet IQ first made the decision to franchise their concept back in 2022.
Watch the Cabinet IQ Brand Story to discover everything there is to know about the Cabinet IQ franchise opportunity!
Value Proposition and Key Differentiators
What gave rise to a franchise opportunity like Cabinet IQ? Quite simply, market opportunity. Founder Michael Hartel, himself an experienced contractor with a master’s and Ph.D. in Engineering, increasingly began to notice that the industry was in bad need of remodeling its business model. Most of the competition, already operating in a highly fragmented marketplace, used low-tech systems, had outdated showrooms, and poor client communication methods that often resulted in subpar installations. Hartel decided to make the customer experience central to Cabinet IQ’s business model, implementing a secure online portal that maintained all client communications on projects from start to finish. This streamlined the process and greatly improved collaboration between parties, ensuring that consistent five-star service would be the new normal. And, thanks to Cabinet IQ’s curated list of trusted contractor partnership referrals that handle the installations, franchisees can participate in the booming home renovation industry with no previous design or construction experience.
An Impressive Marketplace Snapshot
The marketplace for kitchen and bath remodeling is robust, as evidenced by key data and statistics. Since Cabinet IQ began franchising the concept in 2022, mortgage interest rates have skyrocketed, virtually paralyzing the residential real estate market. With over 90% of existing U.S. households locked in at rates lower than five percent, the majority of current homeowners are looking to remodel, not move. It’s estimated that one in every 10 households will undergo a kitchen remodel every year, which makes sense when you consider that the most value in a home’s price is inexorably tied back to this central gathering area. And then there’s new construction builds to consider, which is adding millions of new kitchens and baths to the industry’s numbers.
The Two Kinds of Cabinet IQ Owners
Cabinet IQ is a ground-floor franchise opportunity designed to appeal to two types of business owners. There’s the Owner/Operator Model, where franchisees are involved in the day-to-day duties of design, sales, operations, and installations. And then there’s the Executive Model, in which franchisees oversee a qualified general manager who handles the projects. The former appeals to current contractors and remodelers who want to remain hands-on in the industry, while the latter appeals to those who may not have previous hands-on remodeling experience but can easily rely on those who do. Both can be equally successful. Cabinet IQ features a simple, eight-step progression to guide prospective owners through the buying process with ease. Once up and running, support from Cabinet IQ provides franchisees with access to a proven business model, proprietary accounting and financial systems, sales and marketing assistance, industry expertise, weekly check-in calls, and much more.
Hear Directly From Cabinet IQ’s Corporate Team…
Jacob Collums serves as the COO at Cabinet IQ and, when asked about what excites him the most about the future of the brand, he had this to say: “I believe there are two main ingredients that, when combined, give Cabinet IQ a winning combination in the marketplace. We’ve developed a robust business system that focuses on ‘doing the right things right,’ and coupled it with a world-class culture of franchisees who embody our brand’s core values. That’s what truly sets us apart in a sleepy cabinet industry and has me excited about our future.”
What Franchise FastLane Has to Say…
Jason Howell serves as the Director of Franchise Development for Cabinet IQ at Franchise FastLane. Here’s what he had to say about what makes the brand unique for candidates. “Cabinet IQ's franchise model is designed to attract entrepreneurs who would rather focus on leadership and business growth than direct, hands-on work. By placing an emphasis on relationship-building and customer service, franchisees can leverage their connections within the community and industry – thereby working on the business and not in it. The hands-off approach to handling the installation process allows franchise owners to concentrate on sales, marketing, and customer relations - all while maximizing efficiency and scalability.” And, according to Jason, it also doesn’t hurt to have best-in-class platforms at your disposal either. “In addition, the brand has advanced technology that’s designed to help franchisees visualize their customer’s projects and keep them informed throughout the installation, which enhances both customer satisfaction and overall project management. This model is particularly appealing for franchisees aiming to establish a high-end client base without the complexities of hands-on work. And that’s what gives Cabinet IQ a strong competitive advantage in the home improvement franchise space.”
Cabinet IQ may be a relative newcomer to the Franchise FastLane family, having joined our portfolio back in February, but the brand is already making its mark by generating consistent interest among entrepreneurial candidates.
Here at Franchise FastLane, we’re blessed to work with over two dozen franchisors in our portfolio, each with the potential for accelerated – yet responsible – growth. As a ground-floor opportunity, emerging franchisors like Cabinet IQ have the potential to be one of the strongest performers among all FastLane brands. To learn more about franchising with Cabinet IQ, simply follow this link.
Are You Ready to Explore Franchise Ownership?
Franchise FastLane is the No. 1 Franchise Sales Organization (FSO) in the country and our mission is to responsibly drive extraordinary growth for the chosen few. We have vetted hundreds of brands and partnered with 20+ brands that are ready to grow! To learn more about the brands we represent, explore our brands page today. If you are interested in learning more about the possibility of joining Franchise FastLane or CarPool, please click here to submit an application. To keep up with all the latest happenings, make sure you follow us on LinkedIn, like us on Facebook, and check out our collection of photos on Instagram.
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