Bryan B. and his wife Wendy were very ready for their franchise search – they had discussed the possibility of owning a business together over their years in marriage, and throughout Covid, their desire to have more time flexibility and local business ownership only grew. She is a local educator, and he has a diverse background, first as an attorney, and more recently in logistics in the retail furniture industry, rising to Senior VP level in 2020. Their combined skill sets made franchising a perfect fit. The Exercise Coach was a perfect combination of a very proven model (over 160 locations open and operating, an industry they could feel very passionate about, and there was prime turf still available in their home market of Virginia Beach. The more they learned about the simplicity and scalability, the more multi-unit started to make a lot of sense.
After spending two months on due diligence, running the numbers, talking to owners and working on their funding strategy, they took a short trip to Houston, Texas for a Confirmation Day. There, they met the leadership team, saw a studio and was able to connect with managers and coaches, and confirmed that this was the right fit for her next business adventure. They were awarded a 3-unit development in the Chesapeake/Virginia Beach market!
The Nation’s Largest Personal Training Franchise just got bigger and stronger! Over 250 US territories awarded and has 160+ studios open and operating. The Exercise Coach has been named to Entrepreneur Magazine’s Franchise 500 List 2 years in a row, also securing placements in Top Emerging, Fastest Growing and Fitness categories. Lot of new studios opening every quarter and we are hearing VERY STRONG VALIDATION from new franchisees! This unique fitness concept that focuses on the forgotten 50+ market is also a perfect fit for franchisees looking for flexibility, meaning and a brand that performs.