TIGHT SUPPLY CHAIN WITH SAME DAY AVAILABILITY

With over a decade refining vendors lets Dakota London stock core lengths/colors on-site and replenish quickly, cutting lost sales, reducing special-order delays, and improving cash flow.

We solve the “extension headache” for consumers. Most salons make clients wait weeks for ordered hair and deliver inconsistent results. Dakota London keeps same-day, in-stock inventory and uses standardized methods, so guests get a predictable, fast transformation.

RECURRING REVENUE

The Dakota London model is anchored by 6–8-week maintenance cycles, creating repeat visits, predictable demand, and stronger lifetime value versus one-off color/cut concepts.

SMALL, SCALABLE FOOTPRINT

Dakota London requires a ~1,200–1,600 sq ft with smart station layouts that support multiple installs per day without the overhead of a large full-service salon. A location can perform at a high level with a compact team (≈3 stylists) and an efficient guest journey—simplifying hiring, training, scheduling, and labor % management.

FIRST-TO-MARKET CONCEPT

Dakota London is a dedicated, hair-extension-only salon concept and a franchise system built around it—giving owners a first-mover advantage in most territories (category authority, cleaner positioning, PR hook, and recruiting edge).