The bodenvy medspa franchise has positioned itself to lead the growing U.S. medspa market. “Our mission is to improve a client’s wellness, appearance and self-confidence through personalized plans that permanently eliminate unwanted fat and improve skin appearance through nonsurgical solutions,” says bodenvy CEO and Founder, Jim Kucik. “Using Food and Drug Administration-approved technologies, weekly coaching and personalized nutritional plans, bodenvy focuses on building muscle mass and reducing fat.”
The founders of bodenvy, Jim and Helena Kucik, who previously owned a technology and marketing company, started the medspa brand with body sculpting treatments designed to permanently eliminate fat cells, make skin firmer, and reduce the appearance of cellulite. “We stacked technologies such as CoolSculpting, VelaShape and UltraShape to optimize results,” Kucik says.
They soon expanded services. “Depending on the type of fat a prospective client has, they may not be a good candidate for body sculpting by itself – body sculpting is for people with BMIs [body mass indexes] of 30 and below,” Kucik says. People with higher BMIs were not candidates, so bodenvy turned away a lot of people who needed help.
In response, bodenvy hired a registered dietitian and developing a holistic plan that involved aesthetics and wellness. “Now we have a comprehensive offering that distinguishes us from other brands while meeting consumers’ current preference for treatments that involve no drugs or invasive treatments.” Kucik says bodenvy franchisees enjoy these competitive advantages:
Franchisees can harness those benefits within a robust industry. The global medspa market was about $18.6 billion in 2023, with projected growth of 15.1% annually from now through 2030, when it will exceed $49.3 billion, according to Grand View Research. The market research firm stated that body contouring alone was a $1.5 billion global market in 2023 and is expected to grow 14.3% annually through 2030, reaching more than $3.8 billion.
According to bodenvy President Kevin Baron, the brand serves clients who typically fit one of two categories. “They either receive body sculpting or enter our Extreme Transformation program. Body sculpting clients undergo a couple of rounds of treatments and focus specifically on improving the aesthetics of their bodies. Extreme Transformation clients enter a 17-week program that uses a holistic approach of improving the clients’ aesthetics but also their wellness by reducing overall body fat. This program combines a variety of technologies to reduce visible fat and build muscles, while also providing weekly nutritional coaching and data measurements to track fat reduction and ensure the maximum retention of muscles.”
Technology assists both clients and franchisees at bodenvy medspa franchise, Baron says. “A staff app helps our employees access all of our standard operating procedures to ensure each client gets a consistently high-quality experience. Our client app provides appointment reminders, access to contracts, their before and after photos, information on all our modalities, and connects them to our social media. Franchisees use the sales kiosk during our initial consultations to access sales/marketing information on all of our services and equipment. This not only provides prospective clients with information, but makes the sales process much easier for the salesperson by providing them a significant amount of tools to close the sales.”
Training for Extreme Transformation coaches also is key to client experience. “Each coach goes through a 40-hour nutrition course to ensure they are able to provide valuable insights to their clients during their 17-week program,” Baron says. “Each client is paired with a coach who becomes a trusted companion. The connection is often so strong that clients purchase extended programs, additional check-ins and body sculpting treatments.” Franchisees also appreciate that sales exceed $5,000 per client and that only four to five employees are needed to staff retail locations of 1,400 to 2,000 square feet. Franchise opportunities are available around the United States, and bodenvy has partnered with Franchise FastLane to accelerate its goal of achieving a national footprint. “Our goal is to grow quickly, but also responsibly,” Baron says. “Supporting our franchisees is a critical part of our mission.”
For more information about bodenvy franchise opportunities, click here.